Hosted by the European Commission, the Ethiopia-European Union (Ethio-EU) business forum opened in Brussels, Belgium on May 14, 2019.
The two-day event brought together European investors that have shown interest to investing in Ethiopia, said Abebe Abebayehu, Commissioner of Ethiopian Investment Commission (EIC).
Executives from Volkswagen and Unilever discussed the vast opportunities Ethiopia avails as an investment destination, it was noted.
Big market, abundant and competitive labour, huge potential for local sourcing of raw materials highlighted as pull factors for investing in Ethiopia.
Agro-processing, textile, apparel and leather as well as pharmaceutical, medical and ICT are focus areas of the forum.